Taboos and packaging design of the hottest interna

  • Detail

Taboos in international trade and packaging design

what are taboos? Simply speaking, taboos are the people, things or things that ordinary people must avoid. International trade taboos are words and behaviors that should not be said in international trade. Trade cannot ignore taboos, and packaging design should also pay attention to taboos. Different countries and regions have different cultural backgrounds, religious beliefs, customs, moral concepts and lifestyles, so they also have their own favorite or taboo patterns and corresponding regulations. Only by adapting to these can the packaging of products be recognized by local people. If the packaging design of export commodities does not pay attention to taboos, not only the commodities cannot be sold, but also legal proceedings and ethnic conflicts will be caused

taboos also have the following characteristics: taboos are political: packaging design should also pay attention to politics. Many taboos are produced due to different political purposes and political positions; Taboo has Nationality: what nationality should we consider when designing packaging? What is the taboo of this nation? But in the future, the insulation needs to increase investment in product quality and technical level. Are there really few commodities with good thermal function and flame retardant and fireproof function? Taboos are religious: many taboos are caused by religious reasons. Christianity, Buddhism and Islam have their own taboos; Taboos are regional: the same countries do not necessarily have the same taboos, and different regions have different Taboos; Taboos are traditional: different nations have different cultural tendencies and traditions, so we should pay attention to each other's Taboos in cultural exchanges; Taboos have conventionality: some conventional taboo regulations formed between countries. Taboos are changeable: taboos are not static. As a packaging designer, we should always pay attention to the changes of taboos

many countries and regions have formulated laws and regulations on commodity packaging, which has now risen to 16500 yuan per ton, such as environmental protection regulations, port quarantine regulations, anti-virus packaging laws, consumer protection laws, trademark justice signs, etc., and have made some special provisions and requirements on the use of materials, containers, patterns and shapes, trademarks, and words in commercial packaging. As the saying goes: "enter the country to enquire about the prohibition, enter the territory to enquire about the customs." When trading with other countries and regions, it is necessary to understand their packaging requirements

1 provisions on the use of words on packaging

due to different national conditions and cultural differences, there are also different provisions on the use of words on Packaging:

the Greek Ministry of Commerce stipulates that the words on the packaging of foreign goods imported into Greece, except for legal regulations, should be clearly written in Greek. Otherwise, the agent, importer or manufacturer will be prosecuted and punished. The items written on the package include: the name of the agent or company, the full name of the importer or manufacturer (if there are more than two), the business address and city name of the above-mentioned firm, the name of the manufacturing country, the content and type of the goods, the net weight of the goods or the gross weight of the liquid goods

the Canadian government stipulates that the packaging of imported goods must be in both English and French

the label of food sold to Hong Kong must be in Chinese, but the name and ingredients of the food must be indicated in English at the same time

the packing list and commercial invoice of products sold to France must be in French. If the package mark description is not written in French, it shall be attached with a French translation note

the food and beverage sold to the Arab region must be explained in Arabic

Portuguese translation shall be attached to the food sold to Brazil

for example, in some countries, the numerical taboo is also a problem that should be paid attention to in packaging design. For example, Japan taboos the numbers "4" and "9". Therefore, products exported to Japan cannot be packaged with "4". For example, a set of four cups and a box of four bottles of wine will be unpopular in Japan; Europeans and Americans taboo "13"

2 forbidden signs, patterns

signs and pattern taboos on packages are usually divided into taboos on people, animals, plants and geometric figures:

Arab countries stipulate that hexagonal star patterns are prohibited for the packaging of imported goods. Because the hexagonal star is similar to the pattern on the Israeli flag, Arab countries are very disgusted and taboo with things with the hexagonal star pattern

in countries that believe in Islam, pigs or pig like patterns, such as bears and pandas, are forbidden on commodity packaging

it is forbidden to use portraits as commodity packaging patterns on British trademarks. Also avoid using elephant, goat design, but like white cat; Like the French, Britain also regards the peacock as a bad bird, which should not be used as a trademark, and the horse as a symbol of courage

in Brazil, magenta is forbidden to be used as commodity pattern, because and purple are used for funerals. In Saudi Arabia, it is strictly prohibited to print and paint wine bottles, churches and crosses on stationery. Violators will be confiscated and destroyed. It is forbidden to mark the goods and packages produced by Germany with symbols similar to Nazis and Nazi legions. Libya has banned the use of pig designs and female body designs on the packaging of imported goods

the French regard horses as a symbol of courage; The French avoid walnuts and spade patterns, and avoid using trademarks can better control consumers' psychological chrysanthemums. Peacocks are regarded as evil birds. Cranes and turtles are taboo. They should not be used as trademarks

the Swiss taboo owls. In addition, most Europeans like black cats, except for the Belgians who regard cats as ominous. In addition, triangles are internationally regarded as warning signs, so triangles should not be used as trademarks of export products

if you violate these customs, your trading will be blocked. For example, the peacock, the real Phoenix worshipped by Chinese people, is considered as a symbol of "licentiousness" in India

3 forbidden colors on packaging

different nationalities have different taboos on colors due to different customs and religious beliefs. "Do as the Romans do" and "do as the Romans do" to change. For products entering the international market, we must not ignore the likes and dislikes of different countries or nations for color, so as to avoid unnecessary loopholes. When designing export packaging, appropriate colors should be selected according to the living customs of countries all over the world. Different countries have different reactions to color

Japanese prefer red to green, while Americans prefer bright colors and avoid purple

Islamists particularly hate yellow, because it symbolizes death, likes green, and thinks it can drive away diseases and evil spirits

Brazilians regard purple as sadness and dark brown as an ominous omen, and are extremely disgusted with it:

the French regard bright colors as noble and welcome

ruitu takes black as the mourning color, and likes red, grey, blue and green; The Dutch regard orange as a lively color, and orange and blue represent the colors of the country

Danes regard red, white and blue as auspicious colors

Italians regard purple as a negative color. They prefer light colors for clothing, cosmetics and advanced packaging, and bright colors for food and toys

the Egyptians regard blue as the devil and like green; Indians like red

Austria and Turkey like green, while France, Belgium and Bulgaria hate green. The Mongols hated black

therefore, it is very important to understand the taboo colors of packaging materials in export countries for the design of export commodity packaging. For example, the red firecrackers exported from China to Germany could not be sold for a long time, and the products were unsalable. After conducting market research, China's export enterprises changed the packaging paper and packaging materials on the surface of firecrackers into gray, resulting in a straight-line increase in sales of firecrackers

4 forbidden packaging materials

a good horse is matched with a good saddle. For high-quality goods, corresponding high-quality packaging materials should be selected to make the content and form of goods complement each other. However, the packaging materials commonly used in some countries may not be suitable for use in other countries

the United States stipulates that in order to prevent the spread of plant diseases and pests, it is prohibited to use straw as packaging material. Once the customs finds the straw packaging materials, they must be burned on the spot

in Japan, Canada, Mauritius and several European countries, straw, hay and newspaper scraps are banned as packing liners. Raw cotton, grape branches, old materials or plant materials that are easy to breed pests and parasites are forbidden to be used as packing liners in Egypt

the agricultural quarantine office of the Ministry of agriculture and Fisheries of New Zealand stipulates that the following materials are strictly prohibited from being used in the packaging of imported goods: soil, marl, hay, straw, wheat straw, chaff or chaff, raw moss, used old gunny bags and other wastes

according to the regulations of the Philippine Ministry of health and customs, all imported goods are prohibited to be packed with gunny bags, gunny bag products, straw, straw mats and other materials

Australian epidemic prevention bureau stipulates that fumigation certificate shall be provided for all goods packed in wooden cases (including pallet wood) when importing

5 regulations on the structure of packaging containers

in the autumn of 1982, a drug poisoning incident occurred in Chicago, USA. The gangsters put cyanide in the capsules of painkillers, and seven citizens died after taking the painkillers. After the incident, the US Food and Drug Administration issued regulations that all medical, fitness and beauty drugs must have packaging functions to prevent adulteration and pollution, such as vacuum sealing, heat shrinkable packaging, etc. The European Community departments in charge of environment and consumption in 11 states including California of the United States have legislated to prohibit the production of pull ring easy opening covers and replace them with button type and adhesive tape type easy opening covers in view of the fact that pull ring easy opening covers are discarded at random in bathing beaches and other places, resulting in cut toes and environmental pollution. The European Community stipulates that the maximum content of vinyl chloride monomer in vinyl chloride containers contacting food is 1mg/kg

6 label content on the package

Dutch law stipulates that when selling cigarettes in the Netherlands, the packaging box must be marked with the words "smoking is harmful to health", indicating that the cigarette factory has informed the consumers of the consequences of smoking, so compensation can be exempted

according to the Hong Kong Import Trade Control Ordinance, all kinds of mosquito repellent incense containing DDT should be marked with the word "toxic" on the package before sale

the U.S. government stipulates that the ingredients, functions and administration methods of drugs sold to the United States must be indicated, otherwise

Copyright © 2011 JIN SHI