How to break through the marketing innovation unde

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The "new" of the new normal means different from the past; The "normality" of the new normal means relative stability

in the highly competitive door and window market, the importance of marketing is increasingly reflected. Now there are a variety of marketing means. We should adapt to the development of the "new normal". We should not rush on the road of enterprise development, but develop steadily in the process of innovation

brand publicity and brand innovation that are not for the purpose of sales are playing hooligans. This sentence is explicit, but also very real! In the door and window industry under the "new normal", the profit is particularly precious. Nowadays, traditional marketing means such as advertising and promotional activities have become somewhat weak under the trend of new media. Consumers will not be excited about these common means. Door and window enterprises must innovate marketing means to seek a new way out if they want to seize a certain market in the new era

there are three steps in marketing innovation of door and window enterprises:

first, we should pay close attention to product innovation, expand the innovation of single product style from the perspective of marketing, and strive to improve the innovation of product categories

the second is the innovation of marketing ability. Now, the marketing of door and window enterprises can no longer be based on pure brand innovation advertising. We should change the marketing perspective and do a good job in product marketing channels from the trinity of "brand, product and marketing". From products, brands to marketing, service innovation in the door and window market is also critical

third, micro innovation is a refreshing agent for the development of door and window enterprises. It may not directly have a great impact on marketing, but a series of "micro actions" will have great long-term benefits for the publicity and marketing of pinpi. For example, using current hot spots for promotion and marketing will also have unexpected effects

nowadays, people like new things and keep up with the pace of the times. Only by combining the news of the new era can door and window marketing better capture customers and win the market


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